Maplin deal to aid Shutl growth to reach 85% of UK with service offer
Online delivery service Shutl expects to grow its offer to cover up to 85% by the end of this month having signed a deal to offer deliveries for retailer Maplin.
The website, which works with a number of courier services across the UK, has signed a contract with Maplin which has seen the retailer offer a same-day delivery service through Shutl, across the UK.
Maplin has begun to offer the service both online and within between 20 and 30 of its stores, taking Shutl into new locations and expanding its offer.
At the minute we’re currently about 35 towns and cities across the UK, but what that means is how much of the UK’s shoppers can we serve – and currently that’s about 65% of shoppers. We are looking to increase that to about 85% before Easter and then hopefully to about 90% by the end of the year. We don’t think we’ll ever get beyond 90% because our proposition is really only suited to deliveries of between 10 and 15 miles.
Guy Westlake, head of marketing for Shutl, explained: “At the minute we’re currently about 35 towns and cities across the UK, which means we can currently serve about 65% of UK shoppers. We are looking to increase that to about 85% before Easter and then hopefully to about 90% by the end of the year. We don’t think we’ll ever get beyond 90% because our proposition is really only suited to deliveries of between 10 and 15 miles.”
Shutl was founded by Tom Allason in late 2008, making its first delivery in March 2010, having developed and launched the technology that powers the website. Since then the company has begun to work with several high street retailers including Argos, Karen Millen and Oasis.
“It’s great to have support from these high street brands as it means that people are starting to use the service and invest in the service,” added Westlake. “Ultimately where we want to be going as a business is that we want to be influencing where shoppers buy from. We want people to decide where they are going to spend their money based upon where there is an offer of Shutl. On our homepage, if you enter a postcode you can see where locally the service is offered. Longer term we want our website to become a destination site. From there people will then make a decision as to where they are going to shop.”