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Google working on ‘over-optimization’ search penalty


By John Glenday | Reporter

March 19, 2012 | 1 min read

Google has announced that it is to tackle sites which unfairly muscle their way into search rankings by applying penalties to those sites which it deems to be “over” optimised.

Speaking during a talk at the SXSW technology event Google’s Matt Cutts said: “We are trying to level the playing field a bit - all those people doing, for lack of a better word, over optimization or overly SEO, versus those making great content and a great site.

“We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

The changes could be implemented within the next month.


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