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By The Drum Team | Editorial

March 19, 2012 | 1 min read

Chapatti flour brand Elephant Atta is set to unveil a new TV ad, focussing on heritage and the bond between mother and child, as it celebrates its 50th anniversary.

Created by Mediareach, the advert takes the viewer through the stages of cooking chapatti, following seven families in various stages of growing up, showing the journey of the families with Elephant Atta flour over the last half-century.

Saad Saraf, Mediareach advertising agency’s CEO said: “We are truly excited to work with the Elephant Atta for many years. Our team members are truly inspired and full of buzz, dynamism and treat the brand with big dedication which translates into successful campaigns.”

The TV ad was previewed at Elephant Atta’s anniversary celebrations at London’s Hilton Hyde Park Hotel on Friday 16 March.

More PR and marketing events are set to follow throughout the year.

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