Dumfries & Galloway unveils new brand identity


By John Glenday | Reporter

March 19, 2012 | 1 min read

The district of Dumfries & Galloway has unveiled its new brand identity in a bid to drive tourism.

Devised by brand communications agency Gardiner Richardson the new brand supports the destination’s ‘Naturally Inspiring’ proposition and will be rolled out from April.

The work involved creation of a new logo incorporating the council’s initials alongside earthly colours and images to reflect the regions unspoilt countryside and coastline.

Darren Richardson, director at Gardiner Richardson, said: “In recent years, Gardiner Richardson has worked with local tourism partnerships, Northumberland Tourism and Newcastle Gateshead Initiative to help raise the profile of each destination. This new project has given us a fantastic opportunity to extend our services to our neighbours over the Border in Dumfries & Galloway.

“We wanted to create an elegant identity, inspired by the destination of Dumfries & Galloway and reflecting the areas’ proud vision of ‘Naturally Inspiring’ visitors. Taking Destination Dumfries & Galloway on a journey to develop its new identity, our team have created a real sense of clarity and ownership in the region’s personality – fundamental in delivering any successful brand.”


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