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Urban Myth unveils new site with Black and Ginger


By The Drum Team | Editorial

March 16, 2012 | 1 min read

Kitchen retailers and manufacturer Urban Myth has unveiled a new website, created by Black and Ginger.

The new site moves away from using Flash, and aims to incorporate all genres of lifestyle to bridge the gap between the brand and the consumer.

Ollie Davies, marketing manager of Urban Myth, said: “Black and Ginger have grasped our need for a more transparent and engaging website, whilst retaining the values and competitive ideologies of our identity.”

The site also looks at company projects, such as a recent collaboration with chef Jamie Oliver.

Alex Frech, creative director of Black and Ginger, said: “We were inspired by Urban Myth’s motto of ‘More than a kitchen’, which made us think that the new website needed to be more than just what people should expect and consequently a new way of looking at what had previously been a very dry sector.”

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