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Upper Crust Drum News Advertising

Upper Crust rolls out advertising for breakfast range with Sell! Sell!

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By The Drum Team | Editorial

March 16, 2012 | 1 min read

Baguette brand Upper Crust has rolled out an ad campaign to support its new breakfast range, created by Sell! Sell!, with media handled by AMS.

POS, press, outdoor and radio advertising make up the campaign, using a tagline of ‘Start Strong’, while the posters use lines such as ‘Mornings are bullies, fight back’ and ‘Attack the day with a belly full of tasty’.

Sarah Jezard, chief commercial marketing officer for SSP UK, which owns Upper Crust, said: “This light-hearted campaign is sure to strike a chord with busy London commuters, as it really hits the spot with how many of us feel in the morning. A good quality breakfast, which is great value for money, is essential and these adverts communicate the strength of our quality range in an eye-catching and humourous way.

“Using our customer insight and market understanding in this sector we have developed a highly-targeted campaign which really meets the needs of busy commuters, which will reinvigorate the breakfast food travel market.”

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