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Sunsweet Drum News Yorkshire & Humber

Sunsweet tasks Brass with prune juice consumer satisfaction promotion


By The Drum Team | Editorial

March 16, 2012 | 1 min read

Sunsweet is to promote its Californian prune juice brand through a 14-day challenge to make consumers ‘Feel Brilliant’.

The campaign, which will be run by Leeds marketing agency Brass, will support the prune brand’s ‘Feel Brilliant’ promotion within listings with Tesco, Waitrose and ASDA this spring, encouraging people to try a 14 day supply, with a money back guarantee should they now be satisfied.

The promotion will aim to communicate the Prune juice as a daily drink that is both fat free and natural.

Sunsweet Drum News Yorkshire & Humber

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