Stella Artois Drum News UK

Stella Artois unveils The Chalice Factory campaign for fans


By The Drum Team | Editorial

March 16, 2012 | 1 min read

Stella Artois has unveiled a new campaign, entitled The Chalice Factory, with fans able to design their own chalice following a digital tour of the factory.

The campaign by Mother New York and London on the Stella Artois website features virtual tour guide Alice, who will take fans on a tour of the factory, before helping them to heat, shape and craft their chalice.

She will then tell the user whether they can take the chalice home.

Rick Oleshak, U.S. marketing director at Stella Artois, said: “You don’t need an engineering degree to appreciate the impact Stella Artois’ specially-designed Chalice has on the experience. You merely need to love a perfectly poured Stella Artois.”

Stella Artois Drum News UK

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