Royal National Lifeboat Institution Drum News South East

Royal National Lifeboat Institution to receive web-based marketing suite through Marketingunity


By The Drum Team | Editorial

March 16, 2012 | 2 min read

The Royal National Lifeboat Institution has appointed Marketingunity to implement its web-based marketing suite, with the first phase to launch in April.

The system will allow the RNLI to order marketing material at any hour, and be able to customise it. The system will automatically generate the material, and route it to the RNLI’s in-house production unit, saving administration and production costs.

Kelly Keating, the RNLI’s change implementation manager, said: “We knew we could find software packages to manage the individual functions we needed, but our vision was to find a single, integrated solution. We just didn’t know if one existed.

“The Marketingunity suite is very comprehensive, and they were the only company with an existing product offering a total solution that met our requirements.

“The whole suite is designed for ease of use over the internet, by untrained users. That was one of our mandatory requirements, because our fundraisers are in such dispersed locations, delivering training courses wasn’t practical. If the fundraisers didn’t find the system easy to use, they wouldn’t use it, and the time and cost savings wouldn’t be achieved. That concern was addressed when we trialled Marketingunity and the users all loved it.”

Chris Hopwood, Marketingunity managing director, added: “We are proud that the RNLI selected our solution in the face of stiff competition from so many respectable vendors, many of them much larger than us. We have never worked for a more worthy cause, and are really looking forward to helping the RNLI achieve their goals.”

Royal National Lifeboat Institution Drum News South East

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