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Trinity Mirror rolls out ‘happli’ daily deals business


By John Glenday | Reporter

March 15, 2012 | 3 min read

Publisher Trinity Mirror has today rolled out its daily deals business, ‘happli’, to five cities across the country in a bid to attract and retain customers – backed by full page ads in the Daily mirror and Daily Record.

Extolled by the tagline ‘Live life. Live happli’ customers in Glasgow, Edinburgh, Liverpool, Manchester and Newcastle will be able to select daily deals from a dedicated web and mobile site with full Facebook connectivity.

Backed by a £10m warchest over the next two years it is hoped the business will generate net revenues of around £20m by 2014 when it will be in operation in over 60 cities.

Trinity regards the sector, projected to be worth £1bn by 2016, as increasingly important in selling marketing solutions to small and medium sized enterprises.

Chris Ellis, Managing Director, Trinity Mirror Digital, said: “Launching new nationwide digital brands and diversifying revenue streams is an important part of our digital growth strategy.

“happli is a new social commerce platform which delivers on both a local and national level. We are launching a well-thought-out proposition that works for consumers and retailers alike. We’ll be leveraging Trinity Mirror’s existing portfolio and customer relationships, as well as building new digital marketing capabilities and ultimately opening up direct-to-consumer sales on a large scale.”


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