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Media Doctor Who Drum News

Orchard Media and Events Group offers sponsorship of Doctor Who Experience new home


By The Drum Team | Editorial

March 15, 2012 | 2 min read

Orchard Media and Events Group is offering sponsorship of the new home of the Doctor Who Experience in Cardiff through online media ideas database

The exhibition, which is being backed by a significant marketing budget, is expected to attract over 1,250,000 visitors.

Jim Carpenter, a director at Orchard, said: “This is a fantastic opportunity for a brand to not just own the title rights to a high-profile visitor attraction in Cardiff for five years, but also to be associated with one of the most well-known TV brands in the world.

“The sponsoring brand will have its name integrated into a logo lock up with the Doctor Who Experience logo, resulting in long-term exposure via a comprehensive multimedia and online campaign. High profile on-site branding will provide additional exposure to the 18 million people who visit Cardiff every year.”

Pete Davis, managing director of, added: “This is a powerful sponsorship package Orchard is offering. For any brand to have the opportunity to secure naming rights to this unique venue for the next five years, to build its brand and deliver a unique portfolio of benefits to its staff, customers and stakeholders is a strong proposition, and one certain to generate a very positive return on investment. "

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