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The Drum Magazine: 16th March 2012


By The Drum | Editorial

March 16, 2012 | 4 min read

A taster of what's in our latest issue out Friday 16th March

Generic brand names – Cover story

How do some brands end up synonymous with their product fields, and what legal recourse is there for brands looking to avoid this?Image credit: Frank Douwes

Social Notworking? – Special Feature

In the latest issue The Drum takes a look at how social media integrates with traditional marketing and offers ten tips for social engagement from the industry. Are people getting sick of social? Is there an element of risk? To find out more read this special feature

Interview with Polydor

The Drum catches up with Polydor senior digital campaign manager Aaron Bogucki to discuss the impact of social media and digital developments on the music industry

Out and About: Podge Lunch

The latest Digital Podge lunch, Stodge Podge, took place in Manchester's Harvey Nichols recently. Here, The Drum takes a look at a few snaps from the day

Knowledge Bank

MMA: The next big thing for brandsMarcus Foley, managing partner at Tommy, asks how long it will take for mainstream brands to jump on the Mixed Martial Arts bandwagonMost exciting time ever for search marketersAndy Heaps, Operations Director at Epiphany shares his views on Search MarketingBrands should take swift advantage of Google+Pete Goold, founder and managing director at Punch Communications, takes a look at the commercial benefits of Google+

The Works - The latest creative campaigns

In this issue we look at some of the latest creative work, including:
  • Silk Pearce’s visual identity for Norfolk & Norwich Festival
  • Branding and packaging for wholemeal pizza range Whole Creations, developed by Dirty Design
  • Absolut Vodka’s launch of Absolut Elyx
  • Graphical House website for Turner nominated artist Nathan Coley
Analysis and AgendaRetail
  • Pleasure behind brand choice
  • Five of top 20 ranked meaningful retailers are based in the UK
  • TV advertising revenue grew to record levels in 2011
  • Print media advertising continue to decline
Social Media
  • 17% use social networks to discover new TV shows
  • Brand messages on social media overwhelm 50%
  • Twitter acquires microblog Posterous
  • Only half of UK businesses realise they’re liable for social media content
  • When social media goes bad
Pitch newsA round-up of the new business news - from pitches and wins to losses and reviewsPeople newsA look at who has moved where in the marketing and media industries, both client-side and agencyThe magazine regularly includes:In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends


Industry insights

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