The Drum Awards for Marketing Entry Deadline

-d -h -min -sec

Cadbury Dairy Milk London 2012 Olympics

Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB


By The Drum Team | Editorial

March 15, 2012 | 1 min read

Olympic sponsor Cadbury Dairy Milk has created a sweetshop, constructed entirely of Cadbury Dairy Milk postcards, in Covent Garden to get the public to pledge support to UK athletes ahead of the London 2012 Olympic and Paralympic Games.

Cadbury Dairy Milk Postcard packs are in store now until the first week of April 2012, with the public also able to submit messages to the athletes on a dedicated website.

Over 10,000 messages of support have been written on the walls, with TV presenter Kirsty Gallacher acting as shop keeper for the day.

Cadbury Dairy Milk London 2012 Olympics

Content created with:


We are PrettyGreen. An Independent, Award Winning Agency for PR Less Ordinary ‚Äč

Find out more

More from Cadbury

View all


Industry insights

View all
Add your own content +