Cadbury Dairy Milk creates shop of cards for people to write messages of support to Team GB

Olympic sponsor Cadbury Dairy Milk has created a sweetshop, constructed entirely of Cadbury Dairy Milk postcards, in Covent Garden to get the public to pledge support to UK athletes ahead of the London 2012 Olympic and Paralympic Games.

Cadbury Dairy Milk Postcard packs are in store now until the first week of April 2012, with the public also able to submit messages to the athletes on a dedicated website.