brightsolid hires Lansons Communications, Croud, Elastic Creative and Addiction London for Friends Reunited launch

Online publishing group brightsolid has announced the agencies which it has hired to help launch Friends Reunited, following its acquisition from ITV in 2010.

Lansons Communications was appointed to carry out corporate, B2B and consumer PR for the launch; Croud to handle social media activity; Elastic Creative as its branding agency; and Addiction London will lead the advertising campaign.

It has been said that the site will be going in a new direction to engage with existing and new members, but it is not yet known how this will happen.