B&Q to roll out campaign with McCann Erickson focussing on women and pride of doing DIY
B&Q is set to roll out a TV campaign on Monday 19 March, focussing on the pride that comes from completing a DIY project.
Created by McCann Erickson, the creative aims to appeal to women, with the marketing team believing this is the group which is primarily the key decision makers in home improvement purchases.
The campaign will preview on Facebook and Twitter, featuring a soundtrack by The Amber States to Crosby Stills & Nash song 'Our House'.
The executives use the tagline “Everything we do is to help you say ‘I did that’. You can do it too”, with Channel 4’s home and property programme sponsorship idents to change to match the new campaign.
Content created with:
McCann Erickson Communications House
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