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Tuborg invites Facebook fans to help design summer can

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By The Drum Team, Editorial

March 14, 2012 | 1 min read

Tuborg beer is letting its Facebook fans design the new can which will be used during the summer, with graffiti artist INKIE picking the winner from ten shortlisted designs.

The winner will receive tickets to Tuborg promoted festivals this summer.

Chris Thornhill, Tuborg brand manager, said: “By sponsoring the UK’s leading festivals from Bestival to Latitude to Glastonbury, consumers are turning to Tuborg as a brand that reflects their personality. It’s creative and non-conformist, which is something other lagers strive to be but don’t quite get there.”

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