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Experian Hitwise

Infographic: UK users made 2.2bn visits to search engines in February, Experian Hitwise finds


By Ishbel Macleod, PR and social media consultant

March 14, 2012 | 1 min read

UK Internet users made 2.2 billion visits to search engines in February 2012 – a 174m increase from last February 2011, research from Experian Hitwise has found.

Google Sites accounted for 91.57 per cent of all searches conducted in the UK in February 2012, up by 0.93% from January 2012 and 0.89% from last February.

Microsoft sites fell by 0.48% from January, with Yahoo! falling by 0.39% during the same period. Ask maintained its market share from January, and Experian Hitwise research found that it had a yearly increase of 0.37%.

James Murray, market research analyst at Experian Hitwise, said: “There was a continuing growth trend in visits to search engines in February 2012, as people relied on search to navigate their way around the Internet. Compared to February 2011 we saw an additional 174 million visits to search engines in February 2012, an impressive 8.7 per cent growth year-on-year.

“Understanding how people are interacting with search engines, which keywords they are using and how successful those searches are, is becoming more critical than ever for companies to successfully market their brand online.”

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