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By The Drum Team | Editorial

March 14, 2012 | 1 min read

Nokia has released a new short film about the SXSW festival, asking attendees at Austin's annual creative shindig just one simple question: 'Why are you here?'

The INAUSTIN film was created by brand experience agency Jack Morton Worldwide, which shot the footage during last year's festival. It was produced by Michael Richards who worked with independent film director David Masters.

Richards said: “We made this film to really get a feeling of what drives people to the SXSW festival. Who they are, why they go, what they are doing there.

"The feedback from the film over the last year has been really positive and most of all, it really gets people excited about going again. It is a festival of ‘do-ers’ unlike any other."