Halewood International unveils Sidekick sub-brand with Apple, Redberry and Blueberry flavours
Independent drinks company Halewood International has announced a new sub brand to its popular Sidekick brand: Sidekick Sours, with Apple, Redberry and Blueberry flavours to launch.
The rest of the Sidekick range comprises five cream based and five fruit based products: Strawberry and Cream, Cookies and Cream, Chocolate Orange, Toffee caramel, Chocolate Mint, Apple, Cherry, Blueberry, Cola and Redberry.
Lorna Tweed, brand manager for Sidekick, said: “Sidekick has been performing well and in response to consumer demand we have now extended the range to include sour flavours. We have high hopes for this brand extension both in the on and off trade.”