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Foster’s unveils idents for Channel 4 Original Comedy sponsorship with Adam & Eve

Foster’s has unveiled 20 new idents as part of its sponsorship of Original Comedy on Channel 4, created by Adam & Eve, with media planning by MediaVest.

The idents feature agony uncles Brad and Dan finding ways to make sure they don’t need to move away from the TV to get a can of Foster’s; with a remote controlled cool box, a well trained dog, a bit of teleportation, a lever system and their female friends all featuring in the 5, 10 and 15 second idents.

It is anticipated that more than 35 million adults will see a least one ident for Foster’s sponsorship of Original Comedy on Channel Four.