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By The Drum Team | Editorial

March 14, 2012 | 2 min read

Age UK has unveiled an animated TV ad, created by Karmarama, which is voiced by Larry Lamb and set to run for three weeks.

Using the key theme ‘a problem shared is a problem halved’, the ad features different animated scenes made of cake and icing to demonstrate how Age UK provides practical help to millions of older people across the UK.

The stop motion animation - which features icing characters exercising in a swimming pool with marshmallows as floats, a house made entirely from cake, and a purse filled with chocolate coins - was created by Daniel Gill and Robin Crowley, who recently worked on feature film Fantastic Mr Fox, as well as Tim Burton’s soon to be released Frankenweenie.

Duncan Lewis, director of marketing at Age UK, said: “We wanted to create an appealing advert that resonates with everyone and clearly demonstrates the wide range of free information and advice services offered by Age UK. From financial and health issues, to concerns about family, friends or property, there are many things to think about as we all grow older. Through this campaign we want to show how Age UK can help with many of the issues that may be faced in later life.”

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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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