Vimeo appoints Firefly Communications for European PR


By The Drum Team, Editorial

March 13, 2012 | 2 min read

Vimeo has appointed Firefly Communications to build consumer awareness of the brand via tech, lifestyle and consumer titles.

The pan-European brief was given to Firefly following a five-way pitch.

Fiona Hughes, head of consumer Europe at Firefly, said: "This pan-European win puts Firefly's new consumer practice firmly on the map. Vimeo is high performing, ambitious, creative and passionate, meaning it has all the ingredients for a brand we're all very excited to be working with.

"Our work for Vimeo will take us right into the heart of what we do best at Firefly Consumer – community engagement and media conversation on and offline."

Deborah Szajngarten, marketing communications director at Vimeo, said: "Vimeo is a global site that continues to experience tremendous year-over-year growth. We sought out a European agency-partner that could truly aid us in our international communications expansion.

"We needed someone that understood Vimeo's unique culture and could easily assist us in properly localising our global messages. We chose Firefly as our European PR partner because they have a clear understanding of the variety of cultures and countries that make Europe such an interesting and challenging market."


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