Sales of The Sun on Sunday appear to have risen slightly this week

By Hamish Mackay

March 13, 2012 | 2 min read

Sales of the Sun’s new Sunday edition appear to have risen marginally this week according to unofficial trade estimates.

The Guardian reports today that the fledgling News International redtop lifted sales by 2%-3% from the previous week.

This estimated increase of between 50,000 and 75,000 copies means that in week three the tabloid was edging toward being slightly ahead of the 2.67 million its predecessor, the News of the World, was selling before its demise last summer.

The Guardian reports: “The Sunday Mirror, which saw sales fall about 30% when The Sun launched and a further 6% a week ago, is thought to have increased sales slightly, by 0.5% on Sunday. This will put sales at more than 1.2m, a little ahead of the 1.09m the Sunday Mirror was selling before the closure of NoW.

“Early estimates put Trinity Mirror stablemate The People – the biggest faller among the Sun's tabloid rivals with declines of about 35% and 10% in the previous two weeks — up perhaps 2% to 3%.

This will put early unofficial sales estimates at perhaps more than 480,000, ahead of the circulation level of about 474,000 pre-NoW closure.

“Richard Desmond's Daily Star Sunday, which is still 50p, is thought to be somewhere between down 2% and slightly up week on week. The Daily Star Sunday, which suffered a 22% fall when the Sun launched on 26 February but stabilised a week later, has sales hovering at about 500,000. The paper was selling 306,000 before the closure of the NoW, making it the biggest gainer overall.”


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