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Rocky launches Alton Towers promotion

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By The Drum Team, Editorial

March 13, 2012 | 1 min read

Fox's Biscuits has launched an Alton Towers promotion on packs of its Rocky chocolate biscuit bars.

All ranges of Rocky will carry two for one entry vouchers into the theme park, where they will be able to try out the new Mt. Rocky climbing wall.

This 32-foot version of a Rocky biscuit bar has been designed by food artists Bompas & Parr and comes with a chocolate waterfall flowing at a rate of 70,000 litres per hour.

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