The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Orange Telecoms Drum News

Orange’s latest ad campaign promoted by ninjas during Rizzle Kicks gig


By The Drum Team | Editorial

March 13, 2012 | 1 min read

Orange has supported its latest Swapables TV advertising today with a gig by Brit nominated Rizzle Kicks at London Broadgate, where the Orange ninjas performed on wires.

Film and television stunt specialists Wire Rigs built the 20 foot structure to suspend the team of Orange ninjas and Rizzle Kicks from.

The first Orange ad featuring the ninjas rolled out last month to promote the Panther tariff, and the ninjas will feature across all of Orange’s proposition and service campaigns throughout the year.

The mid-air acrobatics of the ninjas was designed to represent the invisible Orange network behind the scenes, bringing the company’s services to customers.

Spencer McHugh, director of brand at Orange UK, said: “Having our team of magical Ninjas join forces with Rizzle Kicks, helps highlight in a fun and creative way how we like to go that extra mile to give customers more of what they want. It also did a fantastic job of making the daily commute in to work a lot more enjoyable for those in the area.”

Orange Telecoms Drum News

More from Orange

View all


Industry insights

View all
Add your own content +