Glacéau vitaminwater is set to launch a Jessie J on-pack promotion on 1 April, which will run for four weeks.
As part of the promotion, the bottles have been styled by Mars Y+R with a Jessie J style bob haircut, and offer consumers the chance to win a pair of tickets to the London 2012 Olympic Games, a two night stay at a five star central London hotel and an invitation to party with Jessie J at an exclusive Glacéau vitaminwater event.
There are also 100 runner-up prizes of handheld HD video cameras, and every bottle includes Jessie J content to download.
Activity will be supported by a national press campaign, also by Mars Y+R, and digital activity via the brand’s Facebook page, as well as POS activity in shops.
John Luck, Glacéau business manager at Coca-Cola Great Britain, said: “We’re thrilled to be unveiling our latest activity for Glacéau vitaminwater in the run-up to the London 2012 Olympic Games. Jessie J embodies our commitment to bringing fun, colour, flavour and creativity to our consumers during this landmark year.”