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Glacéau Vitaminwater Jessie J

Glacéau vitaminwater set to unveil promotional bottles featuring Jessie J bob hairstyle


By The Drum Team, Editorial

March 13, 2012 | 1 min read

Glacéau vitaminwater is set to launch a Jessie J on-pack promotion on 1 April, which will run for four weeks.

As part of the promotion, the bottles have been styled by Mars Y+R with a Jessie J style bob haircut, and offer consumers the chance to win a pair of tickets to the London 2012 Olympic Games, a two night stay at a five star central London hotel and an invitation to party with Jessie J at an exclusive Glacéau vitaminwater event.

There are also 100 runner-up prizes of handheld HD video cameras, and every bottle includes Jessie J content to download.

Activity will be supported by a national press campaign, also by Mars Y+R, and digital activity via the brand’s Facebook page, as well as POS activity in shops.

John Luck, Glacéau business manager at Coca-Cola Great Britain, said: “We’re thrilled to be unveiling our latest activity for Glacéau vitaminwater in the run-up to the London 2012 Olympic Games. Jessie J embodies our commitment to bringing fun, colour, flavour and creativity to our consumers during this landmark year.”

Glacéau Vitaminwater Jessie J

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