Cello Group announces £64.3m profits and CSR programme launch


By John Glenday | Reporter

March 13, 2012 | 2 min read

Marketing firm the Cello Group has today announced that it made a gross profit of £64.3m for the year ended Dec 31, 2011.

This represents a 6.6% increase on the 2010 figure and is bolstered by a reduction in net debt of 12.5% to £7.7m over the year.

Cello chief executive Mark Scott commented: “2011 saw a continuation of the Group’s solid performance and delivery on our strategy of internationalising revenues and growing our pharmaceutical expertise. As a result we are seeing good momentum in the business, demonstrated by our strong cash flow and considerably strengthened balance sheet.”

Coinciding with these results the group also announced that it was launching its new corporate social responsibility programme, Talking Taboos.

Focusing on areas where embarrassment, fear or ignorance act as barriers to teens suffering from health and social issues from seeking help the programme will undertake research into the issue in collaboration with mental health charity YoungMinds.

Scott added: “Talking Taboos is a great opportunity for us to support a worthwhile cause in the best way we know how – through our market leading research and our wealth of experience in working with health issues.”


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