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Realm & Empire enlists Big PR for social media

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By The Drum Team, Editorial

March 12, 2012 | 1 min read

Men's fashion brand Realm & Empire has appointed Big PR to handle all its social media activity.

Realm & Empire is a new British-inspired clothing label that has taken inspiration for its range from the Imperial War Museums.

It has signed a longterm agreement with IWM to use a range of iconic images from World War I and II in its marketing collateral, beginning with the Churchill War Rooms in Whitehall.

Leicester-based Big is working on Realm & Empire’s social media strategy and will develop and build the brand’s presence on Facebook and Twitter as well as managing its social media channels.

Big PR director Tim Gearey said: “It’s another exciting brand for us to be working with and adds to our growing portfolio within the new PR division. We are looking forward to helping Realm & Empire develop and grow the brand in the UK.”

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