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G-Star RAW unveils London taxi and underground campaign with Aviator and Ubiquitous


By The Drum Team, Editorial

March 12, 2012 | 1 min read

G-Star RAW has unveiled its Spring/Summer 2012 campaign, featuring Clémence Poésy and Vincent Gallo as the faces of the fashion brand, in an ad campaign in London covering taxis and the London Underground.

Planned and booked through Aviator, the campaign includes 30 fully wrapped taxis provided by Ubiquitous.

The campaign will last for two months, with focus on areas such as Soho, Covent Garden and Mayfair, where shopper footfall is high.

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