Emperor acquires Tsuko to launch brand consultancy division


By The Drum Team, Editorial

March 12, 2012 | 2 min read

Design company Emperor has acquired brand agency Tsuko to launch a brand consultancy division.

The first acquisition made by Emperor, the addition of the Edinburgh and London based agency will see all Tsuko employees transferring to Emperor to create a joint entity.

Susanna Freedman, founder and managing director of Tsuko, will join the board of Emperor and head up the brand division.

She said: “This is a tremendous endorsement of Tsuko’s expertise and recognition that we have grown into an agency of real strength and influence. To see our experience and skills form the basis of Emperor’s brand division is very satisfying. I am confident that all Tsuko clients, many of whom we have worked with over several years, will see the value of this move.”

Steve Kemp, founding director of Emperor, added: “We are an ambitious agency and the acquisition of Tsuko reflects our continued desire to grow the business year on year. Since we started nearly 15 years ago, we have built up tremendous creative capabilities, serving more than 200 clients both in the UK and internationally. By bringing Tsuko on board we instantly magnify our ability to provide strategic advice and consultancy services, deepening our working relationship with existing clients while opening up new business opportunities.

“Brand awareness and brand engagement are fundamental to every business and while branding has always been an important element of our work, we believe that with Susanna and Tsuko’s expertise we can capitalise on the opportunities to advise and work with clients to a far greater level.

“We have been working very successfully with Tsuko over the past few months. With this agreement we will now launch a dedicated brand consultancy division which will have in-depth knowledge and experience and an international reach.”

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