Daisy Group appoints new marketing director


By The Drum Team, Editorial

March 12, 2012 | 1 min read

Telecommunications company Daisy Group has appointed Kate O'Brien as marketing director for its retail business.

O'Brien joins from financial firm Paymex Group where she was group marketing director.

She has previously held roles at the Co-operative Bank, Alliance & Leicester, Airtours and UCI Cinemas.

"Daisy has a great opportunity to amplify its voice in a crowded market and we will achieve this by deploying targeted, relevant and integrated communications using a range of channels – from traditional advertising to maximising our use of interactive social media channels," O'Brien said.


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