Carling re-launches ‘Hampden Calling’ promo
Carling has re-launched its “Hampden calling’ promo, offering football fans the chance to play in a four stage tournament at Hampden Park.
The integrated campaign will consist of radio and newspaper ads, alongside digital and PR support running from today through to mid-August.
Rob Hollis, Carling Senior Brand Manager said: “We are proud of our Scottish Sponsorships and are committed to bringing unrivalled experiences to as many fans as possible. Hampden Calling was a real success last year for all involved; whether on the pitch, in trade or at home. This year’s competition will be double the size, demonstrating our brand’s ambition in Scotland and we hope our consumers are looking forward to it as much as we are.”
The competition was created in partnership with sponsorship agency, The Sports Business.
Carling is the official beer of the Scotland squad, The Scottish Cup, Hampden Park and Scottish Rugby.