Advertising technology company Collective retains IPC Media

Collective, the advertising technology company, has been retained by IPC Media, with the company to sell pre-roll advertising inventory across publisher IPC’s entire portfolio including brands like Nuts, NME, Marie Claire, Trusted Reviews, Look and Now.

As part of the deal, IPC channels and brands will be available on Collective’s newly-launched video platform.

Nick Bradley, digital commercial development director at IPC, said: “IPC will continue to grow its video offering to users in 2012 and Collective is the strongest partner to help us achieve our objectives.

“This is the third year of our partnership with Collective Video and its understanding of our brands and audience remains second to none.”