Yahoo likes what it finds in the ABC link-up pot : 89 million people
Yahoo is pushing further into original video programmes and discussing possible partnerships with TV networks beyond its current deal with ABC News.
Yahoo: pleased with ABC link-up
Five months after the two got together to create a web news video series, starring journalists from both organisations, as well as GoodMorningAmerica.com, both are pleased with the results
The combination reached more than 89 million people online last month, according to ComScore: that is, ahead of CNN, MSNBC, Huffington Post and CBS.
Now, says AdAge, Yahoo is said to be looking to other TV networks to collaborate on co-branded video series in categories beyond news.
Yahoo VP for News and Finance Rob Barrett said carefully, "I think we're seeing with the ABC News partnership an interesting recipe to co-develop original franchises... and we're looking more broadly across properties including finance."
On Yahoo News, an ambitious video series "Remake America" is tracking six families throughout the year as they deal with common economic hardships. Comedy web shows are also on the agenda following an exclusive standup performance from Bill Maher streamed on Yahoo last month.
There is still, however, the looming threat of a big company reorganisation and layoffs. In a report, All Things D, quoting an unnamed source, said the layoff count will reach 1,000, with staff at all levels "looking over their shoulder."
Yahoo said in a statement on the rumoured reorganization: "As we have indicated, our leadership is engaged in a process that will generate significant strategic change at Yahoo, but final decisions have not yet been made at this point. Beyond that, we will not comment."