Bild ditches Page One Girl's


By John Glenday | Reporter

March 10, 2012 | 1 min read

Germany’s biggest selling tabloid, Bild, has announced that it is to ditch its long standing practice of displaying nude or semi-naked women on its cover.

The move, dubbed “a small step for women… a big step for all German men”, ends a tradition that has lasted 28 years and is intended to broaden the papers appeal to women.

Announcing the move in a front page splash the paper employed the “beautiful Eva from Poland” as its last ever headliner.

Bild claimed that it made the decision to axe the features on Thursday, International Women’s Day, but some commentators suspect the decision may have more to do with commercial realities.

The move leaves Britain’s Sun as Europe’s sole purveyor of mainstream newsstand titillation, it pioneered the concept back in 1970.


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