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WE PLAY Challenge to be promoted by Weber Shandwick Manchester

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By The Drum Team | Editorial

March 9, 2012 | 1 min read

Weber Shandwick Manchester has won a brief to promote the cultural legacy programme for London 2012 in the North West, with the aim of getting the region’s public involved in cultural events and activities through the WE PLAY Challenge.

WE PLAY, a Legacy Trust UK funded project led by Arts Council England in the North West, with the campaign launch taking place last night with an outdoor art installation called Global Rainbow.

Debbi Lander, the 2012 creative programmer for the North West, said: “We are thrilled to be working with Weber Shandwick on this project. London 2012 is not just about sport or spectatorship. It’s an opportunity to connect, to collaborate and be part of a community; and to celebrate the largest global gathering. This is our chance to reach out and feel part of something bigger and to use London 2012 as a platform to create interaction and community across the North West.”

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