By The Drum Team, Editorial

March 9, 2012 | 2 min read

Fanta is set to unveil a new campaign on Monday to support the launch of its improved recipe for the orange flavour in the range.

The campaign includes a TV ad, which sees Fanta character Andy being chased by his friends who are all in pursuit of the Fanta he’s drinking, featuring music from Parisian house DJ Martin Solveig.

As well as the new TV ad, sampling and PR activity, the activity includes a new Fanta Facebook game app which comprises of games, missions and a range of prizes from cinema tickets to a three night stay at the Fanta House in Cornwall, complete with dinners cooked by a personal chef, a swimming pool, games room and home cinema.

Android, IOS and Blackberry apps are also set to launch on 12, 19, and 26 of March respectively.

A Mango and Passionfruit flavoured Fanta drink is also set to roll out soon.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “2012 is set to be an exciting year for Fanta. The campaign builds on the success of our previous ‘More Fanta, Less Serious’ activity and will allow the brand to engage directly with our teen audience. The Fanta City Facebook game app platform offers teens a ‘must do’ experience and will be sure to keep them energised, excited and close to the Fanta brand.”


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