Dairy Crest Drum News South East

Dairy Crest Group reviews future of St Hubert brand including possible disposal


By The Drum Team | Editorial

March 9, 2012 | 1 min read

Dairy Crest Group has announced that it is to carry out a strategic review around its French branded spread business, St Hubert.

The review is set to determine the options available to Dairy Crest in order to maximise shareholder value, which could lead to the offloading of the St Hubert brand.

St Hubert, which was acquired in January 2007, includes variants of the spread, such as St Hubert Omega 3 and St Hubert Demi.

Despite the company claiming to have successful integrated the brand within the group, it has said that it has been unable to make additional synergistic acquisitions in Continental Europe, and now believes that greater value could be generated for shareholders by considering the options for the future of St Hubert.

The disposal of the brand, the company has said, would reduce Dairy Crest’s debt, and allow it to concentrate on acquisitions to strengthen the UK brand.

Dairy Crest also owns brands such as Cathedral City, Country Life, Clover and Frijj.

Dairy Crest Drum News South East

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