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British Airways London 2012 Olympics

British Airways to launch pop up venue in East London to promote Olympic sponsorship

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By The Drum Team, Editorial

March 9, 2012 | 1 min read

British Airways is launching a pop up venue - called ‘Flight BA2012’ and containing an art gallery, cinema and dining lounge - in East London to celebrate the best in British talent in the run up to the London 2012 Olympic and Paralympic Games.

The venue will be open between 4 and 17 April, and will showcase the works of the BA Great Britons who were mentored by Richard E Grant, Tracey Emin and Heston Blumenthal, including a short film starring Timothy Spall, a ‘Dove’ artwork livery for a celebratory aircraft and a British menu.

Frank van der Post, British Airways managing director of brands and customer experience, said: “We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital and this is just the very start of our take-off!”

Cake is responsible for the activity.

British Airways London 2012 Olympics

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