New ABSOLUT ELYX released with bottle design by The Brand Union


By The Drum Team, Editorial

March 8, 2012 | 1 min read

ABSOLUT VODKA has extended its offering with the launch of a new vodka; ABSOLUT ELYX.

The vodka, for which all the ingredients come from a single harvest and from a single farm, has been released in a bottle developed with collaboration between The Brand Union and NoPicnic.

The Brand Union aimed to create a ‘distinctive” and “powerful” design based on “a very simple, persuasive and genuine visual concept” which would be unique to ELYX.

This agency explained that this included the creation of the description of the production process; ‘Copper Catalyzation Perfected’, which provided the product with its smooth taste.


Content created with:

The Brand Union

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