London 2012 Olympics Metro

London Olympics and Paralympics sees Metro plan weekend editions for first time


By The Drum Team, Editorial

March 8, 2012 | 2 min read

Media outlet Metro will produce weekend issues for the first time in both print and tablet formats during the Olympic and Paralympic weekends.

As well as producing weekend formats, a later tablet edition will also be released seven days a week during the London 2012 Games.

The weekend print run will see 325,000 copies released each morning, featuring an extended Olympic section.

The later Tablet edition will include coverage of the days’s event and previews of the evening events.

David Vokes, director of Olympics at Metro, said: “These exciting new products will provide Metro's urbanites with a real insight into the Olympic and Paralympic Games. Along with our daily newspaper, Tablet Edition, mobile app and website, Metro will offer consumers 24/7 multi-platform coverage of the Games as they move between work and play this summer. This presents great opportunities for advertisers looking to interact and engage with our urbanite audience.”

Kenny Campbell, editor of Metro, added: “At a time when the world’s eyes are on London, we will be providing our readers across the UK with a great Metro experience seven days a week. Under Sports Editor, David Gurney, our team are gearing up to cover the euphoria of the Games in true Metro style, with comprehensive at-event coverage and analysis. Our special weekend issues will include everything that Metro provides during weekdays which will also have a celebratory and souvenir feel. ”

Meanwhile, highlighting the company’s digital strategy, Linda Grant, managing director of Metro, said: “We are continuing to develop our mobile and digital products to extend the appeal of Metro beyond the traditional commute. We know that the urbanite audience are highly engaged with mobile technology and these innovations allow them to interact with us more frequently throughout the day and help them get the most out of their Olympic experience.”

Metro will also enhance its social media presence with a dedicated Olympics feed and a dedicated Olympics section on its website.

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