lastminute.com launches new on-site merchandising platform with FusePump

By The Drum Team | Staff Writer

FusePump

|

lastminute.com article

March 8, 2012 | 2 min read

lastminute.com has launched a new on-site merchandising platform, 'inspire me', powered by FusePump.

The system allows customers to browse online for deals that best match the type of city break they are looking for by recommending destinations based on user-defined criteria including budget and timescale, as well as attributes such as culture, cuisine, nightlife, pampering and romance.

Mark Maddock, managing director UK at lastminute.com, said: "lastminute.com is one of the most widely recognised brands for dynamically packaged travel and leisure solutions, enabling consumers to book and pay for a combination of products in a single transaction.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“Many of our customers don't have fixed ideas about their destination when they're searching online for the best deals. We wanted to provide them with a creatively designed search interface that's fun and easy to use. FusePump's data feed and referral engine technology achieves this and ensures that relevant results are displayed every time."

The interface includes three widgets: a search engine that allows users to specify budget and timescale, as well as rank their preferences; an interactive map based on the Google API to display destinations; and a search results widget providing package details, further recommendations and flight and hotel options.

Oliver Harkness, product manager for display and merchandising at FusePump, said: "inspire me is the first project we've undertaken that combines Google's mapping API and the power and flexibility of FusePump's data feed technology - not just in terms of having accurate product data, but in respect of innovating around how it's presented to end users.

“While there are numerous examples of on-site merchandising applications in the travel sector, our objective was to deliver an engaging end user experience. Inspire me provides relevant recommendations every time and eliminates the instances of broken links we encountered on competing websites."

Content created with:

Trending

Industry insights

View all
Add your own content +