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Kiddi Caru appointment for Primo PR

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By The Drum Team, Editorial

March 8, 2012 | 1 min read

Kiddi Caru day nurseries has appointed Primo PR to handle a PR campaign to raise awareness of the company.

The agency has been handled the brief, at both corporate and regional level, of establishing the company as a leading childcare provider in the minds of potential and existing employees, targeting trade press.

The regional focus will focus on nursery managers and local press, to convey positive news about individual nurseries to staff, parents and children to new customers.

Justine Stevenson, director of Primo PR, explained: “Kiddi Caru provides outstanding facilities at its nurseries and has to some extent been a bit of a well kept secret at a corporate level. We are looking forward to helping them raise their profile in key trade publications.

“Regionally, we will be building relationships with individual nurseries to help them to maximise awareness in their local press of the fantastic job that they do nurturing the children in their care.”

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