Jim Beam

Jim Beam aims to find the Devil's Cut with new product campaign


By The Drum Team, Editorial

March 8, 2012 | 1 min read

Bourbon brand Jim Beam has released a TV campaign to promote its new product Devil’s Cut.

Created by StrawberryFrog New York, the advert will begin to air this week across the UK, highlighting the process in which the bourbon is made.

Written by the agency’s CCO Kevin McKeon and creative directors Jason Koxvold and Todd Beeby, the ‘Other Worlds’ campaign travels from the Angel’s Share into the world of the Devil’s Cut, with the aim of reminding consumers that of their mischievous side.

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