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Innocent Drinks London 2012 Olympics Sport

Innocent set to revive summer festival to tie in with 2012 Olympic and Paralympic sponsorship


By The Drum Team | Editorial

March 8, 2012 | 1 min read

London Olympic official smoothie and juice brand for the London 2012 Olympic and Paralympic games, Innocent is to revive its summer festival for the first time in three years.

The brand will host its own fruit sports day theme festival, which will take place at Regent’s Park on 22 July.

To help stage the event, ITCH, the entertainment marketing agency has been appointed, with activities such as the 100m lemon and spoon race, the Squash-put or the Marrow-thon taking place as a result.

“It’s the perfect way to get you into the Olympic spirit a week before the world’s biggest sporting event kicks off,” commented a spokesperson for Innocent.

Innocent Drinks London 2012 Olympics Sport

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