Inc Direct acquires major shareholding in Wand


By The Drum Team, Editorial

March 8, 2012 | 1 min read

Creative cross-media and direct marketing group Inc Direct has announced that it has acquired a major shareholding in multi-channel marketing agency, Wand.

The agencies say that this partnership will bring a new integrated approach to multi-channel campaigns.

Noel Warner, Inc Direct managing director, said: “We have worked with Wand for many years now and know the quality of the people there very well so the acquisition was a logical step. For a long time we have told clients that we can deliver everything apart from the creative, and this formal partnership allows us to bridge that gap. We are now ‘full service’ in every sense of the word.

“We are delighted to welcome Wand as part of the expanded Inc Direct Group, and it is only one stage in our strategy to expand our services in all areas of digital marketing. This partnership really allows us to work seamlessly with clients on any aspects of their marketing mix, and add a little bit of magic at every stage to what they truly need.”


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