Dulux set for largest marketing campaign to date
Paint company Dulux is to launch its largest marketing campaign as it aims to emphasise the physical and emotional value of transforming the home.
The ‘Home Improvement by Dulux’ campaign, developed by BBH, will use a number of humourous scenarios to highlight the changes that can be made to a home through simple decorating.
Activity will break on 12 March and will include TV, print, PR, digital and social media, handled by Mediacom, glue Isobar and Mischief PR.
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BBH
Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.
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Isobar
Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.
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