Dulux

Dulux set for largest marketing campaign to date

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By The Drum Team, Editorial

March 8, 2012 | 1 min read

Paint company Dulux is to launch its largest marketing campaign as it aims to emphasise the physical and emotional value of transforming the home.

The ‘Home Improvement by Dulux’ campaign, developed by BBH, will use a number of humourous scenarios to highlight the changes that can be made to a home through simple decorating.

Activity will break on 12 March and will include TV, print, PR, digital and social media, handled by Mediacom, glue Isobar and Mischief PR.

Dulux

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BBH

Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

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MediaCom

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Isobar

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...

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Mischief PR

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