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Balance Activ Drum News East Midlands

BBI Healthcare appoints Big to rebrand Balance Activ


By The Drum Team | Editorial

March 8, 2012 | 1 min read

BBI Healthcare has appointed Big to rebrand Balance Activ, the feminine health brand for the treatment for Bacterial Vaginosis.

Big will then roll out a campaign from 18 April – National Bacterial Vaginosis day – covering press, online and leaflets.

Penny McCormick, group head of marketing at BBI Healthcare, said: “BV is a common infection for women of childbearing age – however awareness of it is incredibly low. Our research has shown that 2 out of 3 women misdiagnose it as Thrush even though it has distinguished symptoms. This represents both a challenge and a huge opportunity, and we are really excited to be working with Big to get this message out there to women in the UK.”

Balance Activ Drum News East Midlands

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