BBI Healthcare appoints Big to rebrand Balance Activ
BBI Healthcare has appointed Big to rebrand Balance Activ, the feminine health brand for the treatment for Bacterial Vaginosis.
Big will then roll out a campaign from 18 April – National Bacterial Vaginosis day – covering press, online and leaflets.
Penny McCormick, group head of marketing at BBI Healthcare, said: “BV is a common infection for women of childbearing age – however awareness of it is incredibly low. Our research has shown that 2 out of 3 women misdiagnose it as Thrush even though it has distinguished symptoms. This represents both a challenge and a huge opportunity, and we are really excited to be working with Big to get this message out there to women in the UK.”
Content created with:
We are Big.Find out more