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Volkswagen Social Media Drum News

Volkswagen returns the compliment with outdoor and social media campaign for Up!

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By The Drum Team | Editorial

March 7, 2012 | 1 min read

An interactive Facebook and outdoor campaign from Volkswagen has begun, aimed at encouraging people to pay a compliment to the new Volkswagen Up! through its Facebook page.

The campaign, devised by DDB, will see those who do pay the car a model, receive a personalised compliment back from the brand across 18 nationwide digital outdoor poster sites, through a unique message running alongside their photo.

The campaign will run until 16 March, where people will be able to watch the Facebook page live streams, as the company returns complements on outdoor sites owned by Ocean Outdoor and JCDecaux.

BoxLight Media supported DDB in implementing the campaign on Facebook, while MediaCom was media planner and buyer.

Volkswagen Social Media Drum News

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DDB UK

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MediaCom

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JCDecaux

Every day millions of people interact with JCDecaux’s digital poster advertising sites in cities across the UK.

We help brands and clients reach and influence consumers, harnessing the latest Out-of-Home technology including programmatic to drive results through the marketing funnel. From the top 30 cities to the highest-indexing shopping malls, major rail hubs, iconic roadside poster sites and leading supermarkets and airports, our Out-of-Home advertising cuts through to audiences, making omnichannel campaigns work harder and creating a seamless experience for audiences in the online and real-life world.

Unlike other forms of media, Out-of-Home is inclusive, free-to-access and can’t be adblocked or avoided. Plus, when brands spend on Out-of-Home, nearly 50% of ad revenues go back into the community, funding valuable public services such as bus shelters and the provision of on-street defibrillators.

At the core of JCDecaux’s activity is our sustainability commitment - our extra-financial performance is rated well above the media industry average by leading international bodies including: CDP, Ecovadis, MSCI, FTSE4Good and Sustainalytics.

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Ocean Outdoor

Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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