An interactive Facebook and outdoor campaign from Volkswagen has begun, aimed at encouraging people to pay a compliment to the new Volkswagen Up! through its Facebook page.
The campaign, devised by DDB, will see those who do pay the car a model, receive a personalised compliment back from the brand across 18 nationwide digital outdoor poster sites, through a unique message running alongside their photo.
The campaign will run until 16 March, where people will be able to watch the Facebook page live streams, as the company returns complements on outdoor sites owned by Ocean Outdoor and JCDecaux.
BoxLight Media supported DDB in implementing the campaign on Facebook, while MediaCom was media planner and buyer.
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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.
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