Volkswagen returns the compliment with outdoor and social media campaign for Up!

An interactive Facebook and outdoor campaign from Volkswagen has begun, aimed at encouraging people to pay a compliment to the new Volkswagen Up! through its Facebook page.

The campaign, devised by DDB, will see those who do pay the car a model, receive a personalised compliment back from the brand across 18 nationwide digital outdoor poster sites, through a unique message running alongside their photo.

The campaign will run until 16 March, where people will be able to watch the Facebook page live streams, as the company returns complements on outdoor sites owned by Ocean Outdoor and JCDecaux.

BoxLight Media supported DDB in implementing the campaign on Facebook, while MediaCom was media planner and buyer.