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Very launches ‘Love your Wardrobe’ campaign

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By John Glenday | Reporter

March 7, 2012 | 1 min read

Online fashion retailer Very.co.uk has launched the latest phase of its ‘Love Your Wardrobe’ campaign, an integrated promotion which includes DM, email marketing and microsite.

Created by customer intelligence agency Indicia, the campaign is predicated on an understanding that whilst women love high style items, they often feel de-motivated by fashion.

To counter this the campaign aims to make style ‘simple and accessible’ by introducing clients to a panel of experts – including Fearne Cotton and Holly Willoughby, via email to share their ‘3 step guide to loving your wardrobe.’

These messages contain links to a custom built microsite and a personalised direct mail pack.

In tandem with this activity Indicia are also running a social media strategy, SMS, online display and press ads in the Metro.

Ian Bates, Creative Director at Indicia, said: “We’ve launched a story to activate the brand with women across the UK. This is the next thrilling instalment of ‘Love your Wardrobe’ – clearly focused on delivering results.”

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